How to Create Pinterest Graphics That Go Viral

Pinterest is the number one source of traffic for most bloggers (and business owners!) It actually drives over half of my traffic.

The lifespan of a pin is ONE WEEK! To put that in comparison, a tweet has a lifespan of 24 minutes, and a Facebook post, 90 minutes. Now I’m not telling you to ditch Facebook + Twitter to use only Pinterest for your marketing, but use it alongside these platforms as a major tool.

Here is how you can create pins that help your business go viral:

1. Size

Orientation and size are CRUCIAL to helping your pins gain momentum on Pinterest. It's recommended that you create vertical pins with a 2:3 ratio. So, basically your pins should be 1.5x longer than they are wide.

When you're looking at sizing your pins, I recommend 600 x 900 pixels. However, there you can make the pins longer for things such as style guides or mood boards.

I created a social media sizing cheatsheet for you here.

2. Images

When I design my pins I like create 3 alternate designs. One is all text, and the other two contain quality images. I do this because different people are attracted to different pin styles and I want to make sure I am catering for this.

When choosing images for your pins make sure that they are royalty free (you have permission to use them), and are related to the topic. I love using MOYO Studio stock because the images are quality, minimal and related to what the majority of my blog posts are about.

If you're not sure where to find quality stock images (for free), check out this blog post.


3. Colours + Font

You want your pins to be attractive and readable. I recommend selecting two fonts that work well together (these should be your branded fonts). You have to remember that your 75% audience is viewing your content from a mobile phone, so your pins need to stand out and the text needs to be big enough to read from the small device.

Standing out amongst a crowd of pins is important, however, I recommend avoiding hot fluro colours in your design as it can make your audience not want to re-pin. Think about your branding colours and pick two (maybe three) to colour your pin with.

4. Branding

The first thing you want when people are scrolling through Pinterest, is for them to recognise your pins instantly. Try creating 3 alternate designs and using these for all of your posts.

  • Ensure that all text, colours, and graphics are in your brand guide!

  • Link your website (and/or logo) on every pin!

I recommend creating a template and just switching out the text and images each time, don't keep starting from scratch.

Don't know where to start? Here are three FREE Pinterest templates

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5. Place Re-Pinnable graphics in your blog

Last but not least, add two alternate pin designs at the bottom of your blog posts for your audience to re-pin from. This encourages your readers to share your content (and allows you for more directions of traffic).

*this blog post may contain affiliate links


PIN FOR LATER

The lifespan of a pin is ONE WEEK! To put that in comparison, a tweet has a lifespan of 24 minutes, and a Facebook post, 90 minutes. Here is how you can create pins that help your business go viral.
The lifespan of a pin is ONE WEEK! To put that in comparison, a tweet has a lifespan of 24 minutes, and a Facebook post, 90 minutes. Here is how you can create pins that help your business go viral.