How to Improve Your Website Traffic
Pinterest is not just a place to save cute outfits or house #goals, but the number one source of traffic for your website.
The lifespan of a pin is ONE WEEK! To put that in comparison, a tweet has a lifespan of 24 minutes, and a Facebook post, 90 minutes. Now I’m not telling you to ditch Facebook + Twitter to use only Pinterest for your marketing, but use it alongside these platforms as a major tool.
These are some of the ways you can utilise Pinterest for your business.
Set Up Your Pinterest With Boards Relevant To Your Niche
When organising your boards, place them in categories related to your niche. For example, my niche is Social Media + Graphics, so my boards are all social media and design based.
Within my boards, I like to keep the categories broad, and narrow it into sections within the boards.
Here are some accounts with AMAZING board layouts:
Board descriptions are important! Descriptions place key words on your boards that can allow for more traffic. Here are some examples of great board descriptions:
make your pins pretty
Your pins need to be attractive for one main reason: repins. I’ve seen some pretty ugly pins show up on my feed before, and the content was probably amazing, however, I completely scrolled past it because it was not appealing. If it is more attractive and professional, people are more likely to click on it, buy it, share it etc.
This can be a time consuming task, which is why I’ve designed some free customisable templates for you.