How to Style a Product Photoshoot
Have you ever been in a situation where you knew that you needed to post to keep up your engagement, but had nothing to post? Product shoots are great for creating a catalogue of promotional content for your social media. Recently, I opened up product shoots to my clients.
This is how I styled my first product shoot for organic body and lip balm, Beleco.
step one: search for inspiration
Before even placing my camera on charge, I am on Pinterest searching for inspiration. When I style product shoots for clients, I usually stick to a styling that is simple and minimalistic, this draws attention to the product.
step two: set up
I like to shoot at 9am or golden hour (4pm), this way I can save money on lighting by using natural sunlight. Each time I shoot, the backdrop and styling is different, however for this shoot I used a white sheet as a backdrop to create a raw and natural feel. (I wanted to create that “natural” vibe because the product I was shooting was Beleco - an organic body and lip balm).
step three: experiment
When shooting, I like to experiment with different objects that can manipulate the image. For this product shoot, I went to the cheap shop before hand to purchase feathers, a magnifying sheet, sand, rocks and rope. These objects allowed me to create texture and dynamics throughout the image. With these shots I placed feathers and magnifying sheet in front of the camera lens.
An object that was unavailable at the time, that I wish I could have shot with were these Pampas Grass stems, which were $7 from Kmart.
Experiment with different textures and lens manipulation techniques until you find the one that you’re happy with.
step four: editing
When I edit, I like to use Adobe Lightroom and my own personal preset. When editing, make sure that you are not overdoing it, keep it minimal to accentuate the product. You can find so many stunning presets here.
step five: share
Are you excited about the final results? Be sure to share it to your socials (with permission from the client) to gain exposure on the socials and let people know what your capable of!