CREATIVE BRIEF

About Biologi

Biologi is a plant-based skincare brand made in Byron Bay, Australia. Their entire identity rests on one claim: 100% active, single-ingredient plant serums — no water, no fillers, no perfumes, no additives. They extract actives from native Australian botanicals using their own proprietary method and bottle the result untouched.

Everything about the brand voice pushes toward purity, precision, and restraint. The story isn't "luxury skincare," it's "radical simplicity" — a serum that is exactly what it says it is, and nothing more.

Photography Objective

To give Biologi a bank of high-quality, minimally styled product images that reinforce the brand's core promise — potency without excess — while working across the full range of channels: website (hero banners, PDPs, category tiles), paid social, email, and retail/wholesale collateral.

The imagery should feel less like a beauty ad and more like scientific still life: clean, deliberate, almost clinical, but warmed by natural material and light so it doesn't read as cold.