CREATIVE BRIEF

About Clinique

Clinique has built its identity since 1968 on one core promise: dermatologist-developed, allergy-tested, and 100% fragrance-free skincare and makeup. Where other prestige beauty brands lean on glamour or indulgence, Clinique's authority comes from science and clinical trust — the world's first dermatologist-guided beauty brand, still known for the "great skin can be created" philosophy that launched it.

That clinical credibility is the brand's biggest asset, but it's balanced with an established prestige aesthetic — Clinique sits at the department-store beauty counter alongside luxury names, so the photography needs to read as premium and polished, not sterile or medical.

Photography Objective

To deliver a set of studio-styled, lifestyle images for Clinique Australia's latest product releases — imagery that feels elevated and considered enough for a prestige beauty counter, while carrying the brand's signature sense of clarity, cleanliness, and clinical confidence.

This is a dual mandate: studio precision (the product itself needs to look flawless, accurate, and premium) balanced with lifestyle warmth (the shots need to feel aspirational and human, not like a lab catalog).