CREATIVE BRIEF

Citipointe Worship - Merchandise and CD Cover

Citipointe worship’s ’Holy is He’ album.

Deliverables included merch (shirt, hoodie and cap) as well as album art and a cd.

Challenge: How might we create worship merchandise that feels at home in contemporary streetwear culture while still communicating the beauty and mystery of the Holy Spirit?

Creative direction:

Rather than creating a polished or literal depiction of the Holy Spirit, explore themes of:
• Presence over perfection
• Mystery over explanation
• Movement over stillness
• Light emerging from darkness
• Worship as an encounter rather than an event

The graphic should feel abstract enough that someone notices it first as art before recognising its deeper meaning.

Creative thought: “Not every symbol needs explaining. Sometimes the most powerful designs leave room for curiosity.”